Email analytics that explain, not just report
Opens, clicks, conversions and revenue — with plain-language reasons why. Benchmark your numbers with the free calculator below.
Numbers without meaning do not improve results. Emailer attributes opens, clicks, conversions and revenue to each campaign and automation, then explains what changed and what to try next. Use the metrics calculator below to turn your send numbers into rates and compare them to industry benchmarks.
Email metrics calculator
Enter your numbers to get rates and compare them to benchmarks.
Real-time tracking
Opens and clicks as they happen.
Revenue attribution
Conversions tied back to campaigns.
Plain-language insight
What moved and what to do next.
The email metrics that matter
Delivery, open, click, click-to-open and unsubscribe rates tell you whether your email arrived, got noticed, earned action and kept subscribers. The calculator above computes all of them.
From metrics to decisions
See which subject lines, segments and send times drive engagement, and get concrete suggestions for the next send.
Benchmark against your industry
Rates only mean something in context. The calculator compares yours to typical benchmarks so you know where to focus.
Revenue, not vanity
Conversion and revenue attribution connect your email program to the numbers your business actually cares about.
Reporting
Turn raw sends into clear, comparable rates.
Optimization
Find what drives opens and clicks, then do more of it.
Benchmarking
See how you compare to industry averages.
FAQ
What is a good email open rate?
It varies by industry, but a 20–40% open rate is common. The calculator above benchmarks yours against a typical average.
How do I calculate open rate?
Divide unique opens by delivered emails and multiply by 100. The calculator does this and the other core rates instantly.
What is click-to-open rate?
Unique clicks divided by unique opens — it measures how compelling your content is to people who opened. The calculator shows it.
Can I track revenue from email?
Yes. Conversions and revenue are attributed to each campaign and automation.
What is a good click rate?
Around 2–5% of delivered emails is typical, though it varies by industry. Compare yours with the benchmark column above.
See your email analytics
Understand results and act on them.
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